Evaluation from 18001927 first I released the Instagram page and followed the official account and placed a link into the bio so people could also go follow that account as well as mine. I created cohesion by including the company logo in all 3 of the products I have made. I used the logo and the profile photo on the social media and included it in the poster and promotional video. I released the Instagram page first because people are more likely to be on social media instead of watching a promotional video or looking at a poster. I then released the promotional video on YouTube and included the link in the bio so that the followers of the Instagram page could go check out the video. after that the poster was then distributed around Sunderland and south shields so we could get as many people to attend as possible. the campaign was aimed at all ages from 7-70 men and women so we did not tailor the marketing to one gender or age group. Feedback Ryan - video - The video was ...